In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."

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Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox